Although conversion rates determine the financial success of almost any commercial website, many webmasters are absolutely clueless about how to increase their conversion rate, and many others even ignore what is all this about, particularly for owners of small websites that, without begin a formal business, want to make some money from their online content.
Conversion rate is the measure that Internet marketing use to determine the proportion of web surfers taking action when visiting a website whether following a call to action, subtle suggestion or direct request that visitors find online. In marketing there are many ways to convert visitors into customers, or get them performing actions that are converted into banner clicks, sponsored leads, sales, and more.
If you have setup a website from which you are expecting to get money or drive more traffic that the traffic your site is actually receiving, then you should review your Internet marketing strategy, implementing some of the following tips to increase your conversion rate right now.
Promote, Promote, Promote
Since several years ago, Google become the most popular way to promote a website whether using their AdWords services and paid listing, or focusing on driving organic traffic by Search Engine Optimization (SEO) or simply allowing Google bots crawl a site and do the rest of the work. However not all the people will use Google to find your website, thus is important promote your business, products or services in as many ways as you can think of; posting on forums, advertising on classified ads sites, and even doing offline advertising.
Test Your Call to Action
A website that displays advertising is not enough to get people clicking on advertisements nor buying a product just because. A sales copy article or compelling proposition will contribute to increase your conversion rate. However success often does not come at first, and it is necessary to test your headlines, the body of your sales pitch. your chose call to action, and the closing of your proposal. Write and rewrite your offer in different ways and give every version the chance to show you what works best to achieve your goals.
Increase by Reducing
Modern web technology put in our hand countless way to offer sexy headers, awesome effects, and countless cosmetic and visual distractions which huge size or slow loading time scares visitors away before they can actually read your offer, or simply these elements seems to be more appealing than anything else on a page. Increase your conversion rate by reducing those elements such as large header, excess of animated graphics, music that auto-loads, and whatever else steals the visitors? attention away from your goal.
Offer Guarantee or Incentive
A good way to increase your conversion rate is offering, in example, a money back guarantee, or offering an incentive to get visitors perform the action that you expect from them. Add a time limit to encourage prompt action, because the urge to take advantage of an offer is decisive here.
Watch Your Language
No matter if you have the best offer on earth, if you do not use the right language to communicate your proposal, you will be missing the opportunity to convert visitors into prospective clients. If what you are offering is targeting the average Internet user, do not try to sell them complicated business jargon. Oppositely, do not use texting-like language that makes an offer look like a scam or being run by unprofessional people.
Addressing Objections
You may have the best product on earth and yet do not get the conversion rate that you expect. This could be due the human nature to subconsciously make objection when something new is presented to us. Analyze what are the objections that your visitors may have to refuse your offer, and work around them offering the pros they need to make a decision.
Keep and Eye on Your Competitors
Last but not least, identify to your main competitors and review what their Internet marketing strategy. It is not about copying what they do, but surpass their strategies to increase your conversion rate right now.
Source: http://www.mckremie.com/blog/2012/12/7-tips-to-increase-your-conversion-rate-right-now/
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